Why Your Social Media Strategy Is Missing the Mark (And How You Can Fix It)

Today, a great Social Media Strategy is more important than you had ever anticipated. And for anyone who isn’t presently feeling the pain from its neglect, will eventually do. However, this enlightenment alone is of little good if Social Media Strategy tools aren’t utilized in the desired way. You may be an active player in this game, but the goal alone is not enough to help you slide by, and sooner or later you are bound to get penalized by it.If you have been a part of the Social Media (SM) realm for quite some time now but are still waiting to wake up to a field day, read on to know why your business is missing the social media mark and how to avoid it:1. Short-lived commitmentSocial Media is fun to begin with, but one of the commonest pitfalls witnessed by businesses using social media is a swift decline in interest. Sans regular posts with increasingly useful content, followers will become disinterested and unresponsive. But this is a no-sweat affair. To ensure that you always keep your followers engaged, make social media account management part of your daily routine. Also, you do not necessarily have to spend hours, 10-20 minutes is all it takes to see a considerable difference. And for anyone who finds it difficult to commit, there are great SM management companies who can take care of everything on your behalf.2. More is not always idealYour fans/ followers want to be updated with what’s latest but that does not mean you overload them with redundant stuff. While sharing memes and viral content are definitely a part of successful Social Media Strategy, they can’t be random. Posting too much or too little can kill your followers (not literally) and affect your business. Inform your followers, don’t intimidate them. Creating a perfect balance between how many number of posts you must share depends on how much interactive the content really is. For instance, social media channels of sports brands need to have instant updates, so in that case there is no limit to how much you can share because your followers want to know every bit of stuff happening in sports world.3. Post and forgetIf there is a lack of engagement from your end towards user comments/ questions, know that you’ve mastered the art of putting off your followers; and this is no good news. You must respect your followers’ time as much as you respect yours. If they are taking time to respond/ ask questions/ or seek advice – reciprocate, ALWAYS.4. Cross platform postingAnother unforgivable mistake that businesses often make is posting the same content across platforms. While Twitter celebrates #, so many of them might make your Facebook post distasteful (and frankly speaking won’t make sense). Take some time to personalize your descriptors and omit those extra hashtags, adding a tinge of professionalism to them. Read about what’s trending and tweak the text to make it more presentable and relevant. This is of utmost importance to your Social Media Strategy.5. Not fully milking profile featuresDetailed pieces rarely catch anyone’s fancy on SM or they sometimes do. Incomplete profiles only speak of your lack of commitment. Whether it’s the ‘about me’ section on Facebook or your ‘bio’ on Twitter – this is your chance to tell the world what you do and how you do it; make it impressive and write your heart out.6. Text-only postsIf you’ve been on SM yourself, this is a no-brainer that visually creative posts do better than regular texts. Visually rich content is bound to attract new followers and keep the existing ones entertained. Try and incorporate as many pictures, videos, graphics, infographics etc. in your posts to see a significant rise in engagement levels. This is one of the most useful traits of an effective Social Media Strategy and must be followed religiously.Whether you own a local business or man a global enterprise, having a smart and robust Social Media Strategy will certainly help you grow your customer base and maximize profits. Steer clear of the above mentioned snares and use these easy fixes to repair a broken down social media campaign.

Warning – Social Media May Kill Your Business

The title of this article may seem misleading, after all you have probably heard all the hype about social media. I am about to share a little secret with you:”If you FAIL to successfully utilize social media, your business will be destroyed by those who do.”In today’s fast-paced changing world all media is becoming social media. It’s almost impossible to find a new broadcaster who does not have a twitter or Facebook account. Most businesses are beginning to alter their perception of social media, it’s impossible to fully gloss over the impact social media is having in the world.Let’s dig deeper in why social media is important and what it really is? We’ll start with the term which consists of the words “social” and the word “media”. Now media is nothing new, media refers to images, articles, news casts, any kind of content that is audio, visual, or written. What IS new is the Social aspect.For a hundred years you could sit and listen or watch the news on TV or radio – depending on the era(pre / post television).Today is the first time that a news broadcaster can broadcast live to millions of viewers and respond to random listeners’ comments via Twitter or Facebook. It isn’t the media that’s important it’s the social.Now you may ask yourself: “That’s all fine and dandy for news media, but how’s it relative to my business?”.Let’s imagine a little scenario. Old world advertising models included you spending thousands of dollars on media(called adverts) to get customers to view your ad and purchase your product or service. The new media paradigm is about fostering real relationships with customers who can share their trust in your brand with their friends in a matter of minutes.Images, articles, and videos optimized for social networks can spread like wildfire from one person to the next and so on. Many businesses have rejected new media as something only relative to teenagers, and college ‘kids’. This isn’t the case though. New media may have started out with the youth via sites like MySpace and Facebook, but it’s grown up immensely.Fact: The fastest growing segment of the population joining Facebook isn’t young adults, it’s baby boomers. Many people from all walks of life now have a way of feeling part of something via their friend circles and their groups. Through sites like Facebook, Twitter, and MySpace an average Joe can reach out and network with celebrities, and company executives.Social media needs to be treated with grace and cannot be self-centered or ego-minded, it’s about opening up an opportunity to start a conversation with the community at large. Through social media you will be able to gather user opinions and feedback, interact, engage the customer, and then offer a proposal only after you’ve built trust.Social media is remarkable in it’s power to create brand ambassadors. Look at the apple fanatics on the internet, as an example. These are people who aren’t paid a dime, but they have a fondness for Apple that’s almost akin to religious fervor, and with the power of social media they can share that passion and fire and convert more souls to the church of Apple.In reality it makes sense, especially for big businesses. Throughout history customers have had the privilege of dealing with local business owners. They know them, go to school with them, socialize with each other at the local watering holes. Today that’s all changed, small businesses are being eat up by larger businesses, businesses that cannot offer that courting and relation-shipping that traditional small businesses afforded us. Customers want to know that they are being heard, that there’s a real person they can reach out to with their concerns.Social media gives the customer access to top people of a company. It doesn’t always even have to be the ceo, many will have a social media liaison who represents the company. This person in many cases is branded as the go-to guy for questions. One example is Matt Cutts who’s pretty much the question and answer guy for Google’s search engine.In closing to be successful you need to move away from the ‘look at me’ mindset, to the what can we do better mindset. Then when your customers do interact you need to take action and share updates with the social webs so that others with the same query may find the answers they’re looking for. In the end it will only build trust, and trust equals respect, and only when someone respects your company will they every buy from you.

Is Social Media Blurring The Lines Of Business?

The way we relate in professional relationships has shifted.Social media has integrated itself into the way people interact on every level on a day to day basis. So much so that deciphering where your real flesh and blood self begin and your range of online avatars end has become practically impossible. While it has proved to be useful in a variety of ways, this seamless merging of how we interact with friends, romantic partners, acquaintances and business associates has can become a dangerous and undefined area.5 Dangers of Boundless Social Media Relations for BusinessThe whole point a business would use social platforms is to build relationships and network with people who probably wouldn’t have been an option before due to time and space restrictions. This all changed when social media came along and opened up the markets whilst simultaneously blurring the lines of professional etiquette along the way.Losing your reputation
Social platforms are brilliant for marketing your business. However, think about the psychology that goes behind the concept of a social network. It is precisely a social platform. This conducts the language you use with your client, how you approach potential consumers and how your online persona represents you. First of all, it is to your benefit to adopt a less formal way of speaking to consumers on social networks because the whole point is to engage and essentially gain their trust. However, walking the fine line of social media appropriate behaviour and remembering that you’re still doing business here is a tough call. Rapid connections that happen on social media mean that you can easily feel overly intimate with these people and lose that client/brand respect model you need to keep your reputation. Offending somebody, invading their personal space or overstepping the relevant areas to the service you provide are all easily made mistakes and put your brand on the line.
Devalued Communication
Think of it as going to a massive party. People mingle, drift away and interrupt each other’s conversations the second anything happens which is all the time. Social media is all about real time information and users are bombarded with a constant flow on their timelines. This means that social media really can chop down your relevancy and in seconds you could be forgotten. It’s excellent to push people in the right direction and remind them but at base level, its fluff compared to what your company really means. Don’t expect to receive amazing leverage in your revenue simply by monitoring a careful social media strategy. It’s important but makes up only one part of your marketing.
Professional Anxiety
It’s impossible to not compare your brand to others in this environment. Please try and remember that this only one part of everyone’s marketing strategy (not just yours) and is not an accurate representation of very much in brick and mortar. If you think about it, it’s almost a nightmare recipe for pushing insecurities into the forefront as social media marketing is really an amalgamation of advertising and commerce in a social sphere. It is highly unnatural and competitive.
Fickle Following
Social networking sites are commandeered at spreading the word, sharing the news and doing so to the masses at a lighting speed. Wonderful in some ways if it’s the kind of information you want to get around. Disastrous if it isn’t. The world of social media is all made up of smoke and mirrors and show people the best and brightest sides to their identities. Saying a balance of reality exists in social media is rather farfetched and to be honest; no one is just human when they’re playing the social media game. You’re almost expected to resonate success and do the right thing all the time and if you’re outstanding among the masses you may find yourself retweeted or Liked. However, mistakes are amplified on social networks and it’s very difficult to appeal to a sensitive side of an audience you realise you don’t actually know. Loyalty and trust are the main goals when building relationships on social sites.
Your life on(the)line
It’s a modern inexplicable obsession of the human race but social media seems to take control of lives and soon enough, emotions. Spending too much thought and time on social media will lead to you neglecting other crucial areas of your business and could warp your perspective of what is really happening. A negative response or some criticism on your brand’s social network should never affect you as a person emotionally. Letting your business’s online avatar breach the border and into your life is totally unnecessary and unhealthy. Keep your focus on the bigger picture.